In order to increase mobile app penetration and engagement, a targeted campaign was launched incentivizing customers to download the app and log in so that they would be exposed to the benefits of self-serve options available through the app. Managing the creative and media amplification of this campaign in email, search, social media, in-app notifications, digital re-marketing, and SMS drove over 331K customers to the app with 3.8M+ game plays. Moreover, the nature of the 'spin to win' encouraged customers to keep coming back throughout the campaign duration for additional chances at winning prizes.