Magic happens when we uncover ideas and solutions with people at the forefront.
WHAT I DO
I connect the dots between digital products, consumer experiences, and marketing strategy. As a multi-disciplinary marketing & product professional my work has crossed a variety of categories and industries where I've helped brands navigate the world of digital experiences using insights and design thinking. Through a multitude of experiences, I've gained a deep understanding of how emerging media can be utilized effectively with technology and platforms as enablers.
I've spent over 12 years working with world-class brands and technology companies, both at top Advertising / PR agencies as well as on the client side. At the onset of my career I focused on Social & Search Marketing, gaining new ground for brands in unexplored digital media channels. More recently, I've expanded my knowledge of the digital consumer through the product management and UX design lens.
apProach
Armed with a versatile skill set, as an insights-driven creative I strive to deliver meaningful experiences for the end user by exposing stories behind data points.
As digital channels continue to evolve, getting the consumer experience right at each step of the brand or product journey is imperative.
I believe that innovation stems from designing with the user in mind: How do people experience products? What impact does it have on their lives? We need to make it happen in a cohesive ecosystem that effectively merges technology, design, data, and communications and this is where I come in.
Work with me
Like what you see? Let’s chat.
full-time opportunities
Let’s discuss how I may be a fit for your product management or marketing teams. I’m currently open to permanent, full-time opportunities in Germany or remote positions in Canada.
small business e-commerce support
For today’s digital consumer, it’s imperative for businesses to have an established online presence. COVID-19 pushed many businesses to invest in their digital channels for the first time. However, small and micro businesses still face challenges in starting or growing their digital presence. If you’re a small business that needs support with your digital & e-commerce presence, please reach out. Having worked extensively with e-commerce shop solutions, websites, and social media platforms, I’d love to help your business in these uncertain times.
speaking engagements
Speaking, training, and presenting to different audiences has helped me grow as a strong communicator. I've been an educator to students, trainer to co-workers, and an advisor to C-level executives. Please connect with me to discuss how I could share some of my insights at your next live or online event.